Japan's Meiriki "Beautiful Eyes Blueberry Extract" and "Strengthening the Brain Extract"

Corporate story

Meiriki entered Hong Kong in 1997 and has always insisted on "bringing the best to Hong Kong people". With 25 years of hard work, we have loyal supporters in Hong Kong, Macau, China and even overseas. Ophelia Lien and Joanne Zhang, executive directors of Nippon Meiriki, firmly believe that as long as they can keep the word "heart" in mind, they can provide customers with peace of mind, trust and considerate service. Coupled with a team behind the brand that shares the same philosophy, it will only be the driving force for them to move forward no matter what storms they face.

Seize the opportunity to introduce Japanese health foods

In 1997, when Hong Kong returned to China, stock prices and the real estate market were rising. Many companies were looking north to China for their business concepts. In addition, Hong Kong people generally did not know about health products. Ophelia noticed this phenomenon and decided to introduce health food.

Ophelia explained that the supply of high-quality health foods on the market was very scarce at that time. Through her family’s relationship with the Japanese motorcycle agency business, and her friend and current co-founder Joanne Zhang Yuyi, she happened to obtain a registered pharmacist license in the UK. Joanne and I decided to take the lead in introducing Japanese Meiriki healthy food to Hong Kong.

At that time, it could be said to have pioneered Japanese health food. In fact, at the beginning of the business, the company only had a few employees, and everything from product research and development to product sales had to be done personally. This just allows management to have a better understanding of operations and processes at all levels. Thanks to the dedicated help and continuous efforts and persistence of all colleagues, the company's business has been developing steadily.

When it was founded, the brand was the first to introduce "Meimei Blueberry Extract" from Japan, which is now one of Japan's flagship products. At the same time, we continue to educate Hong Kong people on the "secrets of blueberry eye protection." Due to the high quality of the product, customers who have used it praised it highly. Therefore, the response was quite enthusiastic when it was first launched, and there was even a rush to buy and out-of-stock situations. So far, Japan's Meiriki Health Food has developed three main product series, including daily health care, targeted health care, and beauty and slimming series.

To ensure quality, adversity becomes an important turning point

Recalling the SARS outbreak in Hong Kong in 2003 and the financial tsunami at the end of 2008, Ophelia described this as not an adversity but an opportunity, “During the financial turmoil, the consumption power of the Hong Kong market dropped significantly, and customers’ requirements for products also increased.

Invalid, don’t! Ordinary quality, no! This just took the low-quality brands that were indiscriminately selling at that time out of the market. When the turnover of many companies plummeted, we were lucky enough to still record positive growth, which proved the extraordinary strength of our products. That storm made Nippon Miniki more aware that improving product quality is the biggest key to retaining business. "

Joanne recalled that during SARS, frontline colleagues were worried that customers would stop going out to spend money, which would affect business. She said: “In fact, our business has not declined but has increased because more people understand the importance of health and understand that having good immune regulation is the most beneficial weapon in fighting diseases.

Sometimes, the so-called storm is actually a good opportunity to hone the brand, and we will regard it as a new challenge. Overcoming it is equivalent to defeating yourself, and it also represents another progress. "

Sticking to our brand promise for 25 years

Nippon Meiriki invests a lot of resources in the scientific research and development of new products before they are launched to ensure that product quality meets the highest requirements.

Therefore, they look for factories that have the highest quality requirements in Japan and meet the GMP specifications of the Japanese Ministry of Health and Welfare for production. In order to fulfill its promise of "high quality, safety and effectiveness", Nippon Meiriki has strictly monitored everything from the raw materials of its products to every production process, as well as packaging and transportation.

Joanne explained: "On the premise of ensuring product safety and high quality, we adopt pharmaceutical-style production and management technology. The product production has obtained internationally recognized GMP specifications, and has passed 9 major certifications and safety tests, including laboratory tests under the Japanese Ministry of Health and Welfare. recognized.

After the product arrives in Hong Kong, it will be sent for inspection again to ensure that it meets Hong Kong standards. ” No expense is spared in introducing high-level production methods and conducting complex testing, all because Nippon Meiriki believes that high-quality products can gain reputation. This is also the reason why the brand has gained customer support.

In terms of sales channels, we selected Watsons, a stable and reliable partner, so that customers can receive the most satisfactory and reliable services. Joanne added that the early days of Nippon Meiriki's birth coincided with Hong Kong's economic downturn. Because of this, it proved that the quality of the brand could stand the test and that it was an out-and-out reliable brand.

Since the brand has always had a stable style, the economic downturn that year did not have a big impact on the brand, but instead contributed to the healthy growth of the brand. They all learned that "as long as it is of high quality, safe and effective, healthy food is not a luxury, but a necessity"!

Develop new products for urban health

Nippon Meiriki currently launches more than ten products to take care of the health of the entire family. Joanne said: "Our products have undergone long-term market research, and have been in-depth research, testing and verification by the R&D team, and have taken at least 2 years to be launched on the market. In order to enhance the efficacy of the products, we are determined to develop diversified and high-dose formulas , for example, the formula of Meimu Blueberry contains 36% anthocyanins, the highest concentration in Hong Kong; another flagship strong bone mineral has the functions of relieving pain and repairing joints at the same time, which is more suitable for urban people than single-function products. need."

Professional team provides considerate service

In addition to outstanding products, Nippon Meiriki is also constantly striving to improve its services and provide customers with more value-added services. Ophelia said: "Our relationship with customers is not limited to product sales, but starts from the customer's health, providing health advice and follow-up services based on the customer's needs, physical condition and eating habits.

At the same time, instruments are also introduced to provide customers with basic physical examinations, such as measuring fat ratio, bone density, metabolic rate, etc., in order to better understand the customer's situation, provide the most appropriate products and suggestions, and more effectively improve health. "

Pay attention to spiritual health and grow together with customers

Nippon Meiriki also attaches great importance to the spiritual health of its customers, so it often holds membership activities.

Ophelia pointed out: "We regularly hold workshops, health lectures, parent-child activities, etc., so that customers can participate in activities that are beneficial to the body and mind. At the same time, we can strengthen communication and maintain the relationship between customers and the brand. Over the years, we have gained With the support of many long-term customers, everyone seems to be growing together.

Since the response to each event was very positive, a flagship store covering an area of 1,500 square feet was opened this year to facilitate more events and provide a more comfortable space for customers to purchase products and obtain professional advice. "